Marketing that grows your business. From the inside out.

Looking at things a little differently. Coming up with solutions from a unique angle. Knowing your business backwards and forwards. That’s what Inside Out Insights are. And that’s how we do things at Tartan Marketing. We are a full service B2B agency that specializes in helping food, manufacturing and service companies energize their brands and grow their businesses. Leverage our insights for marketing strategies that deliver results up and down your supply chain, internal programs that inspire your team from top to bottom, and powerful branding that pushes your sales over the top.

Expertise

A lot of marketing agencies try to be all things to all clients. We’ve been successful because we know who we are, and who we are not. We’ve chosen to focus our talents and resources primarily on business-to-business communications in the following industries:

Food

Tartan Marketing has proven experience helping food companies successfully market to the foodservice, bakery/deli and manufacturing segments. With staff members who have undergone training at the CIA and are Certified Culinary Sales Professionals we know how to walk the talk.

What’s that food marketing experience worth to you? Speed to market because you won’t waste time teaching us the business. Smarter creative because we know how to speak to your audience’s issues. And better results because we’ve seen what works — and what doesn’t — in these diverse and complex channels.

Manufacturing

In today’s global marketplace, it’s critical that manufacturing companies avoid complacency. What made you successful in the past has probably been copied and commoditized by the competition.

With our inside out knowledge of manufacturing and of your supply chain challenges, we can call out your critical points of difference, distinguishing your products and elevating them above the me-too copycats. So your brand – and your sales – stay strong over time.

Service

Marketing tangibles is one thing. Ultimately, it comes down to some variation of “these features perform these results which deliver these benefits, the end.” Marketing intangibles — like service — is a different story all together.

Last we checked, you couldn’t do cycle or QA testing on people. You have to look harder — and know the audience better — to find the benefits and articulate them in a way that resonates. Tartan’s insights into this segment (it’s ours, after all) enable you to take advantage of market opportunities, with tangible strategies and programs that bring the value of your service to life and keep your team motivated.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.