Web Site: www.sagon-phior.com

Phone: (310) 575-4441

Two Words: Emotional Connection

We believe in the power of emotional connection. We believe in ideas that attract attention, build confidence, inspire loyalty, motivate action and ensure success. That’s why we’re committed to thinking that breaks through the clutter of today’s crowded media, and ideas that overcome the resistance that this clutter has produced. In a confusing environment, solutions for a brand must come organically out of the brand itself, revealing some fundamental truth. A brand’s success comes from rigorously and clearly defining that truth, and delivering it in a way that deeply connects to people, regardless of the other conflicting stimuli bombarding them.

While others might ask what makes communication clever, funny or memorable, we ask how an idea emotionally connects with an audience and whether it will engender feelings strong enough to compel someone to act. It is this single-minded focus that differentiates us from every other agency.

We believe feelings drive behavior.

The way people think about a brand does not make them act. The way they feel about a brand does. Especially the way a brand makes them feel about themselves. Does it make them feel more appealing, secure or empowered? These are the questions we ask every time we begin a new challenge.

Everyone at Sagon-Phior – from our strategists to our creative directors to our IT people – are dedicated to the philosophy of building emotional connections. That’s why working here requires focusing outward rather than inward, understanding our target and suppressing ego in favor of appreciating the emotional needs of the audience. Our success in developing emotional connections is a skill we have earned through years of hard work and dedication to helping our clients succeed.  We only staff professionals who are as accomplished as they are empathetic. Our senior people come from top positions at many of the world’s best-known advertising agencies and Fortune 500 companies because they share our philosophy and passion.

What makes our work so effective is the consistent application of our philosophy to every client in every industry we work with. We relentlessly focus on the core emotional idea unique to their brand, rekindling existing customers and attracting new ones.

At Sagon-Phior, we’re not only dedicated to our clients’ success, we’re emotional about it.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.