About KC Associates

KC Associates is not a general-purpose advertising and PR agency. Instead, for nearly 20 years we've worked only with B2B information technology-related companies to develop and execute sophisticated go-to-market plans. We are a virtual organization comprised of senior-level IT marketing professionals with complementary skills and experiences. We deliver better results for less money and have no junior personnel.

We assume that buyers expect quality and technological innovation. Success strongly depends upon differentiation and distinctive marketing and on answering, "Why should the market care?" We believe technology marketing and PR should increase revenues and market share, shorten selling cycles, improve customer loyalty and build credibility.

KC Associates is the only agency in Minnesota, and one of only a handful of technology marketing and PR organizations anywhere, that works exclusively with B2B IT products and services companies to help them with market development through a full range of integrated marketing and public relations services.

Unlike typical agencies, we don't have account executives, art directors or traffic managers. Our virtual organization is headed by senior-level IT business and marketing professionals who manage our strategy, marketing and PR teams. Each marketing vice president has over 15 years' experience in the IT industry (a few gray hairs) and has worked as an operating director inside IT companies (more gray hairs). Also unlike an agency, we are so focused on the IT industry, we even offer our clients product marketing consulting.

Our services include:

• Lead generation
• Web marketing, SEO and social media marketing
• Branding
• Event marketing
• Public relations
• Analyst relations
• Product marketing consulting
• Product launches
• Marketing strategy

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.