What we do

HOOD helps companies strategically position themselves in the marketplace and increase sales through innovative, cost-effective marketing and communications. Based in Atlanta, the agency was founded in 1988.

Specializing in reaching highly targeted audiences, Hood focuses on the business-to-business, health sciences and high tech markets. The agency is known for outstanding client service and creative that works, as well as the ability to extend a limited budget while achieving extraordinary results.

At HOOD, agency principals and senior team members are actively involved in all accounts, bringing their strategic insight and breadth of knowledge to bear on each project.

Brand development

• Strategic positioning
• Messaging
• Corporate identity

Advertising

• Creative development
• Media planning and placement
• Print and broadcast, business and consumer

Sales promotion

• Theme development and materials execution
• Targeted to specific audiences
• Flat and dimensional direct mail
• Sales presentations

Collateral

• Comprehensive platform or single piece
• Concept, copywriting and design
• Print production supervision

Product launch

• Strategic positioning and messaging
• Unique graphic identity
• Activities and materials to support launch

Trade show support

• Theme development
• Booth design and production supervision
• Handout, giveaways and activities

Nomenclature

• Naming for companies and products
• Nomenclature platforms for future releases
• Logos and taglines

Online marketing

• Website development
• Message optimization
• Online advertising
• Interactive media

Public relations

• Plan formulation
• Implementation and release development
• Community relations
• Corporate communication

What we've done

We are often asked what our greatest strength is, and we believe the answer is our ability to reach a highly targeted audience with specific messages that create an impression and motivate the recipient to action.

By applying consistent messaging that appeals to specific audiences, and a unified graphic identity that builds and supports a strong brand identity, HOOD can assist in supporting sales, accelerating growth and building thought leadership.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.