PAST AND FUTURE

A full service branding, advertising and media company, Gigante Vaz Partners was founded in 1989 by Paul Gigante and Madeline Vaz.  Together, they recognized an opportunity to combine strategic insight, creative excellence, and a passionate devotion to client service not generally offered by large, mainstream agencies to clients with billings under $50mm.

In contrast to conventional bottom-line thinking, Gigante Vaz has been successful for 20 years by focusing more on current clients’ needs as individuals than on chasing new client opportunities. This has allowed us to remain intentionally small, highly responsive, and creatively agile.  A super-boutique.  Through the most recent tumultuous times in the business, while many agencies our size have disappeared, Gigante Vaz has thrived by never wavering in their commitment to clients.

Staying small has also enabled us to be uniquely responsive to emerging trends and technologies. Today, few traditional agencies can claim the legacy of leadership in digital media that Gigante Vaz offers its clients. Whether it’s database marketing or social networks, widgets or web site usability, our executive DNA in the category is deep. As our digital media division continues to grow, we bring enormous creativity and welcome clarity to a complex and ever-evolving channel. Use us as strategic consultants, digital designers, Internet programming producers, or all of the above.

SERVICES

Branding

Market Research  •  Competitive Analysis  •  Consumer Profiling  •  Brand Frameworks  • Identity & Tonality

Advertising

Concepts & Ideation  •  Creative Development  •  Production  •  Television  •  Radio  •  Print  •  Outdoor  •  Online

Interactive

User Experience •  Information Architecture  •  Interaction Design • Tracking & Analytics •  SEO  •  Social Media Marketing

Media

Strategic Planning  •  Buying / Negotiating  •  Traditional  •  Non-traditional  •  Digital / Mobile

Design

Web Sites • Flash Animation  •  Marketing Collateral •  Sales Support  •  Packaging  •  Display

Promotion

Events •  Sweepstakes  •  Gift with Purchase  •  FSI’s, Coupons  •  On-pack / In-pack  •  P.O.P.  •  Sampling  •  Co-Op

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.