Overview

Named one of BtoB Magazine’s “Top 100 Agencies” for 2009, Connect Direct Inc. (CDI) is a full-service direct marketing agency that specializes in turnkey, integrated demand generation and lead management for high-technology companies.

From our offices in Silicon Valley and Seattle, CDI develops custom, response-oriented marketing strategies, designed to enable our clients to meet a specific sales or marketing objective, typically associated with areas such as:

• demand generation & customer acquisition
• event promotion (ex: Webinars, seminars, executive events, user conferences)
• channel development & recruitment
• installed base & customer marketing
• product launches
• lead management & lead nurturing

CDI approaches every client engagement from a unique, consultative, results-oriented perspective. Our process is not a "one size fits all" implementation, nor one simply designed to produce a creative end product. Leveraging our 15+ years of direct marketing expertise, we custom tailor strategies to meet the needs of each client's unique audience, technology, and marketing goals.

We believe demand generation is most effective when it employs a constant cycle of testing and measurement. At CDI, we strive to adopt a more long-term approach that seeks to optimize response, lower cost of acquisition, and achieve a consistent flow of responses, qualified leads, and sales opportunities.

Methodology

Each CDI client engagement follows a unique 5-step process:

1. Gain a thorough understanding of your business, audience, technology, and goals.
2. Develop a custom plan, from a single program to a series of ongoing campaigns, designed to uniquely address your precise objectives and market challenges.
3. Design a media strategy that serves to target your precise audience, leveraging our extensive experience as well as knowledge of what’s working for other companies in your sector.
4. Develop hard-hitting creative that supports your brand and generates maximum response from those prospects most likely to have the need your product can solve.
5. Track and monitor every aspect of the campaign and optimize the campaign as necessary to maximize return.

Capabilities

CDI provides a closed-loop, "soup to nuts" service that takes the client from campaign strategy, creative, and media planning, through production coordination, project management, and if needed, campaign tracking, lead distribution and lead nurturing.

We would like to provide you with our portfolio samples that are most relevant to your industry and the type of advertising services you require.